With everything running on a tight deadline, efficiency was key. Teams were divided into shooting, editing, static post design, and stories, with constant rotation to ensure everyone gained hands-on experience. The final step involved scheduling, monitoring, and ensuring every post made its impact. The process reinforced teamwork, adaptability, and the power of great storytelling and strategic execution.
Phase 4:
Execution & Promotion
(Click on pictures to see full video photo content )
(Click on pictures to see full video photo content )
Crea’s Instagram Account
Leading the outreach team was an absolute thrill—I loved every part of it, from ideation to execution. It made me realise how much I enjoy shaping narratives, guiding a team, and bringing ideas to life. I learned the importance of strategy, adaptability, and collaboration in creative direction, making me eager to explore it further.
(Click on pictures to see full video photo content )