About Me.
I’m Soniya — a UX and brand designer who somehow turned into a creative hexagon, juggling photography, videography, illustration, and direction and much more along the way.
I’m Soniya — a UX and brand designer who somehow turned into a creative hexagon, juggling photography, videography, illustration, and direction and much more along the way.
I’m Soniya — a UX and brand designer who somehow turned into a creative hexagon, juggling photography, videography, illustration, and direction and much more along the way.
From UX design and research to brand storytelling (and every creative tangent in between), I approach each project with empathy, precision, and a commitment to crafting experiences that feel as good as they look.
From UX design and research to brand storytelling (and every creative tangent in between), I approach each project with empathy, precision, and a commitment to crafting experiences that feel as good as they look.
From UX design and research to brand storytelling (and every creative tangent in between), I approach each project with empathy, precision, and a commitment to crafting experiences that feel as good as they look.
Services
1. UX Research & Strategy
Conducts user research and competitive analysis to create clear design strategies, efficient user flows, and streamlined system designs.
2. UI Design
Crafting high-fidelity, visually appealing UI designs for web and mobile, focusing on typography, color palettes, responsive layouts, and accessible design systems.
3. Branding & Visual Identity
Creating cohesive brand identities with strategic guidelines, developing logos and visual assets for a consistent brand presence.
4. Prototyping & Design Systems
Builds scalable design systems, creates interactive prototypes in Figma, and prepares developer-ready files for seamless handoff.
Services
1. UX Research & Strategy
Conducts user research and competitive analysis to create clear design strategies, efficient user flows, and streamlined system designs.
2. UI Design
Crafting high-fidelity, visually appealing UI designs for web and mobile, focusing on typography, color palettes, responsive layouts, and accessible design systems.
3. Branding & Visual Identity
Creating cohesive brand identities with strategic guidelines, developing logos and visual assets for a consistent brand presence.
4. Prototyping & Design Systems
Builds scalable design systems, creates interactive prototypes in Figma, and prepares developer-ready files for seamless handoff.
Services
1. UX Research & Strategy
Conducts user research and competitive analysis to create clear design strategies, efficient user flows, and streamlined system designs.
2. UI Design
Crafting high-fidelity, visually appealing UI designs for web and mobile, focusing on typography, color palettes, responsive layouts, and accessible design systems.
3. Branding & Visual Identity
Creating cohesive brand identities with strategic guidelines, developing logos and visual assets for a consistent brand presence.
4. Prototyping & Design Systems
Builds scalable design systems, creates interactive prototypes in Figma, and prepares developer-ready files for seamless handoff.
Software Stack
Figma
UX/UI Prototyping.
Figma
UX/UI Prototyping.
Framer
No-code Web Design.
Framer
No-code Web Design.
Fresco/Procreate
Digital Illustration.
Fresco/Procreate
Digital Illustration.
Photoshop/Illustrator
Visual Design
Photoshop/Illustrator
Visual Design
Unity
3D Environment Design
Unity
3D Environment Design
Spline
Web-Ready 3D
Spline
Web-Ready 3D
Vibe Code
AI-Powered App Generation
Vibe Code
AI-Powered App Generation
Potntial
Design Intern
(May 2025 June 2025)
Worked on creative strategy and design for reputed clients, delivering promotional content and platform-specific designs. Led UX for a client website, enhancing usability, visual appeal, and brand consistency.
Potntial
Design Intern
(May 2025 June 2025)
Worked on creative strategy and design for reputed clients, delivering promotional content and platform-specific designs. Led UX for a client website, enhancing usability, visual appeal, and brand consistency.
Potntial
Design Intern
(May 2025 June 2025)
Worked on creative strategy and design for reputed clients, delivering promotional content and platform-specific designs. Led UX for a client website, enhancing usability, visual appeal, and brand consistency.
Kandor
UI Designer
(Sep 2024 Nov 2024)
Designed website and social media graphics to strengthen brand identity, improved user flows for better usability, and created Play Store assets to boost app visibility and downloads
Kandor
UI Designer
(Sep 2024 Nov 2024)
Designed website and social media graphics to strengthen brand identity, improved user flows for better usability, and created Play Store assets to boost app visibility and downloads
Kandor
UI Designer
(Sep 2024 Nov 2024)
Designed website and social media graphics to strengthen brand identity, improved user flows for better usability, and created Play Store assets to boost app visibility and downloads
Karnavati University
UI/UX Designer
(Oct 2023 Jan 2024)
Designed adaptive interfaces for a global journal repository, improving usability and accessibility through UI iterations and creating content strategies to help students showcase their design projects effectively.
Karnavati University
UI/UX Designer
(Oct 2023 Jan 2024)
Designed adaptive interfaces for a global journal repository, improving usability and accessibility through UI iterations and creating content strategies to help students showcase their design projects effectively.
Karnavati University
UI/UX Designer
(Oct 2023 Jan 2024)
Designed adaptive interfaces for a global journal repository, improving usability and accessibility through UI iterations and creating content strategies to help students showcase their design projects effectively.
Shodhan (Founded by google engineers)
UX Researcher
'13 - 2014
Researched rental patterns to identify pain points and improve engagement, developed data-driven user flows to optimize lead generation, and designed tested UI samples for front-end development.
Shodhan (Founded by google engineers)
UX Researcher
'13 - 2014
Researched rental patterns to identify pain points and improve engagement, developed data-driven user flows to optimize lead generation, and designed tested UI samples for front-end development.
Shodhan (Founded by google engineers)
UX Researcher
'13 - 2014
Researched rental patterns to identify pain points and improve engagement, developed data-driven user flows to optimize lead generation, and designed tested UI samples for front-end development.
Publications
'25
Icord’25 iIT Hyderabad
Bridging the Digital Gap: Tailoring Smartphone Experiences for India’s Elderly
'24
AHFE Conference, 2024
Bridging the Digital Gap: Tailoring Smartphone Experiences for India’s Elderly
'23-24
Crea’22 Crea exhibition Head
digital presence head
Publications
'25
Icord’25 iIT Hyderabad
Bridging the Digital Gap: Tailoring Smartphone Experiences for India’s Elderly
'24
AHFE Conference, 2024
Bridging the Digital Gap: Tailoring Smartphone Experiences for India’s Elderly
'23-24
Crea’22 Crea exhibition Head
digital presence head
Publications
'25
Icord’25 iIT Hyderabad
Bridging the Digital Gap: Tailoring Smartphone Experiences for India’s Elderly
'24
AHFE Conference, 2024
Bridging the Digital Gap: Tailoring Smartphone Experiences for India’s Elderly
'23-24
Crea’22 Crea exhibition Head
digital presence head